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27. June 2022

Interactive features for high-converting website calculators

Calculator Studio was designed for interactive exploration, making it the ideal tool for creating dynamic, engaging website calculators. Whether you're looking to build pricing calculators, ROI calculators or any other type of lead-generation tool, Calculator Studio offers the perfect combination of features to help you deliver a seamless, interactive user experience. Smart, versatile, and easy to integrate, Calculator Studio can transform your spreadsheets into high-converting website calculators that drive user engagament and generate quality leads.

These versatile elements are both easy to use and icredibly powerful. Buttons in Calculator Studio can set a target cell or range to a defined value and be used to increase or decrease that value, generate random values within a given range, and perform a multitude of other actions. For instance, in this lottery odds calculator & simulator a button is used to recreate the behavior of a random number generator using the RANDBETWEEN function. Additionally, you can add a Recalculate button to initiate a refresh random values with a single click.

Sliders

Sliders are a powerful tool for enabling users to interact with complex models in a visually intuitive way that is easy for them to understand. In Calculator Studio, sliders allow users to easily navigate through a range of data, making them ideal for scenarios where users need to adjust multiple variables.

For example, in a marketing ROI calculator such as the one below, sliders can be used to represent different assumptions. By allowing users to adjust these sliders, they can explore different scenarios and outcomes, making it easier for them to understand the potential impact of their decisions.

Sliders are particularly effective when combined with other interactive elements, such as input fields, enabling a deeper level of exploration and analysis. This combination not only enhances the user experience but also empowers them to make decisions with confidence.

Input fields

While input fields may not be the flashiest feature, they are incredibly effective for website calculators.

Input fields allow users to directly input a value into a target cell and can be formatted to increase or decrease that value incrementally. This feature invites users—whether they are potential customers, decision-makers, or other stakeholders—to interact with your model directly.

For example, if you’re using Calculator Studio to build a pricing calculator, your users can input specific numbers to see how different pricing tiers affect their potential savings or ROI. This hands-on interaction helps users make informed decisions, enhancing their experience and increasing the likelihood of conversion.

Dropdown selections

Dropdown selections in Calculator Studio allow users to set the value of a target cell based on a range of options defined in your spreadsheet. In this Break-even analysis, the dropdown selection can enable users to view total cost, total revenue and profit/loss for each of several products, as well as their combined totals.

By implementing hierarchical selections using the FILTER or UNIQUE function, you can make your dropdowns even more powerful, allowing users to drill down into specific options and view data that's most relevant to their needs.

Buttons

These versatile elements are both easy to use and incredibly powerful. Buttons in Calculator Studio can set a target cell or range to a defined value and be used to increase or decrease that value, generate random values within a given range, and perform a multitude of other actions. For instance, in this lottery odds calculator & simulator a button is used to recreate the behavior of a random number generator using the RANDBETWEEN function. Additionally, you can add a Recalculate button to initiate a refresh random values with a single click.

Including a Reset button allows users to return the calculator to its default values, giving them the confidence to explore various different outcomes without fear of making irreversible changes.

Radio buttons offer a slightly different functionality by providing users with a short list of options to choose from. For example, if you want to compare annual paid and organic signups in a marketing ROI calculator, radio buttons can make it easy to toggle between different views without modifying the underlying spreadsheet model.

Checkboxes

Checkboxes provide a simple yet effective way for users to select between two options, making it easier for them to navigate data. In Calculator Studio, checkboxes are particularly useful for controlling the visibility of specific charts, text blocks, or even entire sections in your calculator.

For example, in this Saas KPI dashboard, checkboxes can be used to allow users to view more detailed charts and information as needed. This feature can be applied to various elements, from blocks of data narrative to images or almost anything else, offering a customized user experience.

Boost your conversion rate with interactive calculators

The interactive features of Calculator Studio are extremely effective in creating engaging website calculators that capture leads and support strategic decision-making. By integrating these features, you can build calculators that not only enhance user engagement but also drive high-quality leads, ultimately contributing to better customer relationships and increased conversions.

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